THE
PURSUIT
OF
EXCELLENCE

by
NOËL HINRICHS
JAMES CUNNINGHAM, SON & CO.

FOREWORD
  1. THE ERA OF OPTIMISM
  2. FROM CARRIAGE SHOP TO FACTORY
  3. THE MIDDLE YEARS
  4. THE AUTOMOBILE ERA
  5. THE SEARCH FOR A PRODUCT
  6. THE ERA OF AUTOMATION
EPILOGUE
NOTES AND ACKNOWLEDGMENTS

Index of Images